Attack therapy and the Landmark Forum

This weekend, I was thinking of going on a Landmark Education weekend course in London, in order to do some research for a piece I’m writing on resisting social pressure. I was intending to go along to see if, with the help of ancient philosophy’s resilience techniques, I could survive three days of the Landmark’s highly emotional encounter sessions without getting affected by the group hysteria. My brother pointed out it wouldn’t really prove anything, and I might actually get conditioned. Plus it cost £330. So I didn’t sign up.

I’m glad I didn’t, after hearing from a fellow psychology and philosophy blogger, Adam, who I met yesterday evening for a beer in Kings Cross. Adam told me a remarkable story about how one of Landmark’s encounter sessions triggered a psychotic episode in him, leaving him completely disorientated and having to be institutionalized for six weeks.
He says he went to Landmark after he left university, when he was at a low ebb – he was depressed, had low self-esteem, was in a job he didn’t like. He signed up for Landmark, hoping it would turn his life around. He gathered with the other recruits into a large hall, and as soon as the group leader spoke, Adam felt something wasn’t right.
‘The first thing the group leader said was ‘I need your total commitment. If you have any doubts at all, or are only going to give half measures, I want you to leave now.’ It sounded culty to me. He was basically saying you’re either 100% with me or you should get out. He didn’t leave any room for people’s doubts or criticisms. I thought about walking out there, but I stayed. I think I was embarrassed at the thought of being the only one in a room full of people to get up and leave.’

Adam goes on: ‘Landmark practices something called Attack Therapy. It involves attacking someone verbally, ridiculing and belittling them, calling them names, to try and break down their defences and help them breakthrough to the leader or therapist’s way of seeing things. The leader insisted that ‘you can do whatever you want to do’. And, throughout the three days, various people stood up, shaking with rage, and revealed all the terrible things that had happened to them that meant they couldn’t do whatever they wanted to do – people had been raped, or abused, or one person had killed their father by mistake. And the leader would shout back at them, and ridicule them for their self-pity or their hypocrisy or whatever, until eventually they accepted the leader’s point of view, had a ‘breakthrough’, and converted to a new way of seeing reality.’
‘I was the first person to stand up. I remember, I was absolutely terrified. My hands were shaking. I was standing up in front of all these people, challenging the leader’s authority, but I felt I had to do it. I said: ‘what if the one thing you want is that everyone in the world admits that not everything is possible?’ And the leader just sneered at me: ‘The thing about you is you like to play clever little games’. And I felt crushed. I suddenly wondered if it was true, if I was really a worthless person clinging on to my intellect. I sat back down. It wasn’t that I’d had a breakthrough…I just didn’t have the guts to leave. I wanted to prove I could stay the course. But for the whole three days, I became more and more stressed. I couldn’t look anyone in the eye.’
After the course, Adam found himself unable to make sense of the world. He suffered an extreme stress reaction, which meant his brain was pumped full of adrenalin and cortisol, as if he was in extreme danger (after all, he felt his ego was in extreme danger). Too much of these stress chemicals damages our ability to make sense of the world, leading us to make unusual or deluded interpretations of reality in an effort to re-find some control (one study found that the more unhappy and stressed people are, the more they’re likely to hold on to superstitious beliefs).
Adam started to suffer from advanced paranoia, and to think everyone was speaking in code about him – even the TV News – and that some sort of global cataclysm was about to happen. He says: ‘Landmark had basically broken my ego defences, but it hadn’t put anything in its place. They’re nihilists – they think there’s no meaning to life, other than doing what you want to do.’
He ended up being put in a mental home for six weeks, as he tried to figure out where he was and what was happening to him. ‘For a while, I thought that we were all patients with mad cow disease, except some of us didn’t have it, and the game was to figure out who had it and who didn’t’. He gradually came back to reality, but then had to embark on the slow work of reintegrating with life. He says: ‘I realised that I needed to get some friends, and get a job’.
He managed to counteract his paranoia through the method of evidence checking. He held the strong belief – ‘everyone is looking at me, thinking about me and talking about me’ – which he decided to check by simply looking up and looking around to see if other people were in fact looking at him. And he found they weren’t. That was a key step in challenging his distorting beliefs and coming back to reality.
This morning I did some research into Attack Therapy. It seems to have grown up out of the encounter session technique pioneered by evangelist religious organizations, and first used in therapy by quasi-religious groups like Alcoholics Anonymous.
At AA, members’ attachment to the group and its ethos was cemented with ‘sharing sessions’, where members would share their deepest, darkest stories and receive sympathy and acceptance in return.Attack Therapy took this group dynamic and gave it a twist. Instead of receiving sympathy and approval, patients are ridiculed, humiliated and shamed. Their individual ego defences are broken down by the experience of intense public ridicule, and to overcome the stress of ostracism, they let go of their individual beliefs and embrace the beliefs and view-points of the group.
The Attack Therapy technique was made famous by a California drug rehabilitation centre called Synanon, set up by a former AA patient, Chuck Dederich, in the 1960s. The Synanon members, including drug offenders sent there by California courts, went through a weekly ritual called ‘The Game’, in which recalcitrant or rebellious members were humiliated and their inner foibles exposed to the Group. Synanon was eventually disbanded because of tax fraud, the violent beatings of people who’d left the group, death threats of anyone who criticized the group, and the suspected murder of members.
The teachnique was also used by other California encounter session-based therapies, such as Erhard Seminars Training (est), which is the progenitor of Landmark, and also Byron Katie’s The Work. These groups followed the same formula: you take a group of vulnerable individuals, put them in a large hall for three or four days, during which time you restrict their movements and their freedoms and then subject them to ‘marathon sessions’ of very emotional and confrontational therapy, in which patients are encouraged to stand up and ‘share’ their deepest hang-ups with the group – to be ridiculed by the leader, before ultimately being accepted by the group.
The est trainer Peter McWilliams calls this technique ‘pressure / release’ – you subject the initiates to the pressure of intense ridicule and ostracism, before the release of group acceptance and re-integration. A similar sort of method is used in the Army, I suppose, through hazing rituals.
Byron Katie’s encounter sessions apparently use a similar method – not exactly ‘attack therapy’, but certainly the method of getting people to share their darkest secrets with the Group. Here’s one account of a Byron session:
In the Shame unit, we were instructed to write down the thing we’d done in our lives that we were most ashamed of, then take the mike and tell the whole group, then do The Work on it with a partner. Shaming is a subtle but powerful component of psychological abuse used in every torture and mind control process. People stood up and, sobbing or preening, revealed everything from bestiality and zoophilia to embarrassing physical features, infidelity to poor parenting that bordered on abuse. Many people told of having been abused and shamed by that. The reward for producing a novel or particularly painful shame experience was Katie’s cooing, warm approval and attention. This was such a powerful exercise that, for the next few days, Katie would interrupt whatever exercise was in process to say that so-and-so desired to tell about their shame. Folks who had kept quiet during the Shame module apparently could not resist being part of it all, taking that microphone, and joining Katie’s ‘family.’

This sort of pressure cooker group therapy sessions works for some people, but many have an adverse reaction: one study of 200 college students who went through encounter sessions found that 9% suffered psychological damage that lasted at least six months. That’s quite a cost. And yet groups like Landmark and The Work are still able to perform this sort of gung-ho extreme therapy, without even checking if any of their participants are borderline or vulnerable to psychosis. One account I read of Byron Katie’s The Work says that participants were actually encouraged to hand in their medication at the beginning of the weekend, and that some participants suffered psychotic reactions during the course of the weekend.
The Attack Therapy technique reminds me very much of the ‘struggle sessions’ used by the Red Army during the during the Cultural Revolution in China in the 1970s, in which Red Army propagandists would fire up crowds and then get them to denounce and publicly shame any supposed rebels or dissidents.
For all the talk of Communist ‘brainwashing techniques’, it’s really quite a simple mechanism. You brainwash people through group dynamics. We’re such social animals, and so biologically programmed to be conformist and to seek the approval of the people around us (however strange or abhorrent their ethics), that it only takes a few days before most of us instil the ethics of whatever group we’re in and seek the group’s acceptance – even when the group abuses and ridicules us, or perhaps particularly when the group abuses and ridicules us. We like to think we’re rational, autonomous individuals who can think for ourselves, but maybe we’re all just a few days away from Nuremberg.


  • Anonymous says:

    I remember encountering a number of Landmark Forumites at a 3 day party in the country. It was exhausting, they were constantly looking for a way in and talking about their "breakthroughs".

    One bloke spent 10 minutes grilling me about my relationship with my parents. He refused to accept that I could like and love them despite their foibles. He kept waiting for me to splurge out something awful about them, my boyfriend or my friends so that he could tell me I needed to come along to the Landmark.

    In fact the entire party was filled with these people. I didn't give in, I countered with Buddhist stuff and some Christian ideals.

    Mostly I remember thinking that it was all a bit miserable and a shame that virtually all of them were high all the time.

    I remember thinking that they all seemed like bullies and as it turns out this is exactly what they were…

  • chris lipiarski says:

    This comment has been removed by a blog administrator.

  • chris lipiarski says:

    This comment has been removed by a blog administrator.

  • Jules Evans says:

    Thanks Anonymous and Chris – appreciate your inputs. This is a post I wrote on Landmark when I went along to a friend's 'graduation' a year or so ago, in which I expressed my doubts – Adam's story has just confirmed them.

    All best


  • psbagumba says:

    Thanks for the info! I had never heard of Landmark. Dang! Judging from their website, these guys are crawling all over Dallas. Argghh

  • Steve W. says:

    Wow! Interesting comments on Landmark. I too suffered some extreme stress reactions after going to an intro. evening session, and then being harassed by a hardcore Landmark recruiter. Luckily, I didn't require hospitalization. Some of these Landmark people are abusive and they are bullies, and I'm not surprised that people have breakdowns after these things. For another sad Landmark story, check out James Brian Rowe's (and pray for his safe return to his family!)

  • Jules says:

    Hi Steve

    I didn't know about James' case – I hope he's OK and turns up.

    all best


  • toadhall says:

    I’m the subject of this interview, and I’d like to add some detail about Landmark’s methods. First of all to recap. The leader promises that you can do anything in life, no matter how fantastic it might appear, and if you can’t it’s basically your fault. The way that works is that at some point you react to this. I thought ‘of course you can’t do anything’. My reaction was immediate, I ‘popped’ as they say. ‘Of course you can’t do anything, and it is irresponsible to say so and convince so many people, you’re a charlatan, this isn’t therapy’. But of course it is, because from the moment I stood up I actually said ‘What if what really want is for people to realise that some things in life are impossible’ and he could judge me, he called me, mustering all the rage he could: ‘An individual who likes to play intellectual games’, that’s when we all started to realise that it was a ‘show’.

    It was about each other, what we are like, how we are, what our comfort zones are and what we really think. Of course once you think that, they’ve got you, because it has a fascination, but also you are really there, and you are cajoled, prevailed upon, and embarrassed through other people’s revelations when they ‘pop’ to actually want to participate in this until you are outside your comfort zone and you ‘pop’. Not participating is much worse than failing to understand.

  • toadhall says:

    In terms of the danger of group therapy, apart from the manipulation and deception that they obviously employ in order to get to your cathartic ‘pop’, there is also the way that the leader cajoles the audience. He uses what I call a sophisticated ambiguity in his manner and delivery and in the group’s language and philosophy. The leader identifies this capacity for people to hear only what they want to hear as ‘the listening in which you speak’ and the leader invites you to try and discover what he means with your feelings and an analysis of all this ambiguous language, and the conversations with the ‘popped’ people and so on. It is an invitation to retreat in to your own worst fears and doubts about your own capacities, and then come out the other side. Unfortunately not everyone does.

    It is really very skilful, and more than a little frightening, because when people ‘pop’ they are extremely emotional and they do indeed hear what they want to hear from him, even when it seems obvious to us the rest of the group that he is just using them to demonstrate some terrible human failing, like narcissism for instance. The fact that this works seems quite astonishing at the time. Unfortunately it is a recipe for perfect self-doubt and paranoia.

    At one point I remember a girl standing up who had ‘popped’ and was basically saying to him ‘there are terrible things to happen to you which aren’t your fault, despite what you our leader are saying’. Her example was that she was raped. The leader then had to handle this delicately you might think, and he did, but he refused not to blame her for some part in the rape and said to her ‘you created a clearing for this happen’. This is typical of the ambiguous language that can almost mean whatever you want it to mean.

    However I think he is really talking to everyone else in the group and saying, ‘I’m being honest it’s true, there’s nothing that you are not responsible for in some part’. After she stood up a break was called. We then reconvened. The leader announced that everyone who had gone up to her and consoled her were her enemies, and went to her because of ‘the clearing that she was creating' (more ambiguous language). This of course implied to many that they might somehow be similar to the type of people who might rape her which was pretty shocking, and this probably brought them all closer to ‘popping’.

    I thought I’d finish with a last recollection. On the third day the leader had us so much in the palm of his hand, that he could tell us some story about a man crying, and then intimate the pointlessness of his crying, and someone started laughing, soon everyone was laughing. We had suddenly all realised together the pointlessness of it all meant you could laugh! We didn’t have to empathise with the guy who’s crying after all! It was a bit like the scene from Life of Brian where the crowd say in unison ‘We’re all individuals’, except it was really ‘We’re all individuals, except him!’ So I would say that at that point we were all well and truly brain-washed.

    Soon after the course would end and life would begin. We had already targeted some of our friends who were really enemies, who we must make join up now and we were free to do whatever we wanted and achieve whatever we wanted, it is just that for some reason many of us vowed never to forgive our mum and dad for what they’d done, or couldn’t stop thinking about how horrible everyone we knew really was and were desperate for validation from our new ‘friends’. Ah there’s nothing like starting again from scratch. For many of us it really was a Landmark moment.

  • Jules Evans says:

    Thanks Adam – fascinating.

    All best


  • Steve W. says:

    Re: toadhall

    Wow! There were elements in there that were present at the Landmark event I went to. The leader was good at establishing rapport with us, and was very skillful at eliciting responses from us. But when one of us in the audience started crying over a difficult experience she had had, other members in the group tried to comfort her, and at that the point the Landmark instructor was VERY disciplinarian in having us not do that. At that point I thought things got very strange and something was just not right about the whole thing. He also would write things on the board, begin to erase them, and then turned around to ask us if we had written them down, *AFTER* he had already erased them. And I remember that happened more than once.

    You gotta hand it to Landmark — they understand group psychology very well.

  • Anonymous says:

    I read the Byron Katie book without knowing anything about the Attack Therapy LGAT overtones – I found out about those after the fact. On first reading I found the Four Questions thing quite interesting, and I can imagine it resonating with people who've already been exposed to CBT and not connected with it. For me there's something about the parsimonious, positivist language of CBT that can seem very, well, banal and uninspiring. I have to admire the economy of the four questions. Admittedly, when you dig a bit deeper, it gets crazy. But I wonder if there's anything conventional CBT can learn from thse new age approaches?

    Great blog, Paul

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  • Billy Whiz says:

    your comments seem to have little or no validity as it seems no-one actually took the course… all here say.. It was your friend Adam… he said… this guy said… bollox

  • Jules says:

    I did take the course a year later, and Adam speaks from his own personal experience. But by all means, go on the course, sounds like you need it.

  • Jules says:

    Also it’s ‘hear-say’ and bollox is spelt bollocks.

  • JeffB says:

    I did Landmark about 6 years ago. And absolutely loved it. I’m a pretty hard core cynic and I had a bit of a breakthrough. I learned to be honest with other people and not protective of my ego for the first time in my life. I went on to do the 10 week seminar (included free), the Advanced Course (arguably even better) and then the Self Expression and Leadership course plus a few others. I grew tired of it. But I certainly believe I got a lot our of it for very little money and it permanently changed me for the better.

    Landmark Forum manages to package up a bit of Zen Satori experience so that by Sunday at 2:30 about 85% of the people there will have one and even those that don’t often find the weekend a good use of their time. Given what else we spend money and time on…. this experience is hard to beat.

    I’d give it a strong recommend even being fully aware of the minuses.

  • Recent Landmark Graduate says:

    It sounds like Adam had a horrific experience and I’m sorry to hear that. I can say though that in my recent forum last weekend I did not remotely feel threatened nor was anyone shamed or belittled in my opinion. I also see that this post was written in 2010 so I can only assume landmark has been constantly developing and refining it’s transformative learning technique since then.
    I like when people speak to me with brutal honesty and definitely think that’s the kind of tone they went for. In no way was anyone attacked throughout it. I really do think though that anyone feeling skeptical should remain skeptical if they register for the forum. My first morning up until my second day I was pretty skeptical and I’ve completely changed my mind. I have a sense of peace and happiness that I have been pursuing almost my whole life and I think the tuition was worth every penny. I studied foreign languages in college and at those expenses I can honestly say I barely remember them. For the price of the forum you get a life changing experience and a feeling of internal balance. I almost find it hard to believe that I feel this way! But I do!

    I think this is one of those things that you really have to see for yourself. Landmark does recommend you not to register if you’ve experiencedor have had lasting mental disorders or require the use of psychiatric drugs. That is something to think about before you sign up.

    As far as I am aware everyone in my forum had a transformation. I do know that there was a participant who walked out yelling she was being brainwashed… It was unnerving to say the least. I stayed on the ride forever and will be eternally grateful that I did.

    If you want a transformation for the better I highly recommend signing up for the forum.

  • Recent Landmark Graduate says:

    I stayed on the ride *however*

  • Melinda says:

    I can’t imagine why Adam ever went to the Landmark Forum when he had a friend like Jules who has complete knowledge of what the Landmark Forum is all about, even without having ever participated. And Adam certainly didn’t need to experience any discomfort or mental breakdown when he could have just asked Jules for the 20-minute synopsis and skip the time and cost of the course. Or hey, he could have fulfilled on the promise he made while completing his registration – to NOT register if you have any psychological issues or even any concern that you MIGHT have issues – or again in the introductory sequence which repeats that admonition and invites attendees to accept a refund if they are not ready to fully participate in the course which they are warn will be rigorous.
    But, then both Jules and Adam would have lost out on the opportunity to condemn millions who are happy and eager to share how they’ve transformed their entire lives through that 3-day experience – and that would be too bad, wouldn’t it?

    • Adrian says:

      Your language sounds as if you work for Landmark. Perhaps in their legal department ?! You can’t disclaim away potential adverse reactions from people’s minds. We are complicated organisms and we needed to be treated with compassion and respect. Not verbally abused and subjected to rough up tactics like sleep and food deprivation. Its a classic pyramid scheme and relies on its participants recruiting other participants, who recruit others etc etc etc. But I can just see you thinking…..’this is how you live your life, being too soft and cynical’.

  • Jules Evans says:

    Adam did the course before he met me. And I think a lot of people do Landmarks intro course when they have psychological issues, hang ups, anxieties – they’re all longing for a breakthrough and for change
    Landmark should make the risks of their approach clearer, on the main page of their website , before people turn up. And they should do a lot more pastoral care of anyone who has a negative reaction.
    They don’t do that, indeed they deny there is any problem and are very defensive and even litigious – because they seem more concerned about the health of their organization than the health of their participants


    • Adrian says:

      Exactly. Its a scam through and through. A very sophisticated one at that i must say. Tempting vulnerable people in with promises of transforming their lives and then subjecting them to mind control techniques to turn them into free advertisers of the course. But the CIA use the same techniques. Its reckless and irresponsible. Which is what France and Sweden thought as this company was thrown out of those countries. Can’t believe its allowed to continue.

  • Run from the Narc Scam says:

    I wonder how someone finds “peace & balance” so quickly just by taking a course when, I assume, there hasn’t been actually any work done themselves. I was friends with someone who was going through the Forum & it was a complete disaster. Granted, she was highly narcissistic before entering & it only seemed to make her issues worse. It has been 5 years now & she still hasn’t dealt with her foundational issues. She does seem to not cause as much drama, be less reactive, & a bit more productive. However, she has totally gotten rid of parenting her kids, is in a totally materialistic/objectifying relationship that is very shallow, had a big idea that she would run her own company even though she had virtually no experience in the market let alone had never held down a job for over a year so yeah that failed. Instead she went for a “management” job I imagine so she could tell other people want to do & feel powerful instead of actually earning her way up the ladder. She still has alcohol dependency, still doesn’t work out regularly, still doesn’t follow through on her word (integrity), is less expressive, friendships are even more superficial, & she still sells herself as the opposite of who she is on Facebook (authenticity). This is after taking the Commitment Course, the Advanced Course, & SELP. The only thing she’s seemed to have done is go from a non-conformist feminist to a conformist traditionalist and used the “techniques” of Landmark to just try to con people better. She has yet to take any responsibility for the damage she has caused to other people’s lives. Still lives out of ego versus real depth. She does not seem to have an increased self-worth, self-awareness, or connection with reality. She certainly hasn’t increased her empathy or looked to contribute to the world in a meaningful way nor improved her family relationships.

    During the time I engaged with her, I noticed what many other speak of…mimicry of mantras & one-liners that she never was like before (i.e.; “Be unreasonable”, “it’s amazing”, “I don’t need anyone in my life who isn’t relevant”). She became more depressed & her self-worth took an absolute nose-dive to the point where she spent her rent money to buy gifts for people she wasn’t really friends with for validation – thereby getting her best friend & family evicted. Instead of being expressive & talking with me, she started acting like a robot & talking at me. When I tried to address concerns I had for her, she immediately distanced & went into an absolute rage assuming that I was judging her for her decision. She became sadistic towards me, very full of herself, & eventually said “I realize I think I’m the center of the universe.” She seemed to become more obsessed with power/image, bragging, assumptions…all critical thinking gone. Once she took the Forum, she wouldn’t talk about anything else & seemed completely disinterested but once you brought it up, she would get all excited about it. She also went through recruiting people & advertising them. She had a desperate need for them in the end & I knew it was too late to talk sense to her.

    The fact that Landmark has that little disclaimer about personality disorders says loads about what their process does to people who are unstable. I have taken lots of personal development courses over the years & even do mentoring/coaching myself. I have yet to hear of any “results” like Landmark or the need for such a warning.

  • Anonymous says:

    Since attending Landmark I have been shaking, sobbing hysterically and then feeling cut off from life. I had to have my fiancé remind me of who I was.

    I have not been able to attend work all week as a result.

    I am now receiving treatment for PTSD. 3 days of my life and I am mentally, emotionally and spiritually wrecked. This is soul rape.

    I am questioning whether I can sue or not. But before I go there, I must take care and recover myself.

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