In 1883, the same year that Francis Galton coined the word ‘eugenics’, a strange religious text was published, announcing the coming of a new type of human. The grand announcement went completely unnoticed at the time, and yet it would capture the imagination of the world in the coming decades. The book, of course, was Friedrich Nietzsche’s Thus Spake Zarathustra.
Read MoreOur psyches are deeply connected to the material and symbolic worlds we weave around us. The habitat of our daily lives re-inforces our habits, for good and ill. All our stuff – our apartments, our clothes, our books, our TV, our online activity, our food, our relationships – helps make us who we are, in a powerful feedback loop.
Read MoreHow are you feeling? How well are you? Is your weight where you want it to be? Smoking too much? How happy are you on a scale of one to ten? Are you optimising your personal brand? How fast was your last five kilometre run? Would you like to share that via social media? Would you like a life-coach to help you overcome these challenges on a way to a better, happier, more awesome you?
Read MoreWatch out folks. There is a murky world lurking behind the scenes, a sinister cabal of policy-makers, psychologists, CEOs, advertizers and life-coaches, watching you, measuring you, nudging you, monitoring your every smile, all to try and make you happy. We must resist. This, broadly, is the message of sociologist William Davies’ book, The Happiness Industry: How Government and Big Business Sold Us Well-Being.
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