New York Times journalist Michael Wolff has written his third book on president Trump in as many years. Like the previous two, Landslide is an extraordinary read, and an oddly reassuring one for people who fear for American democracy.
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Does it matter if Qanon emerged organically from the infosphere, or if it was synthesized in a lab as a weaponized political meme? I don’t know. I don’t know if we can ever find out exactly who was behind Qanon. When people have posted about it all being a psyop (psychological operation) led by shadowy intelligence agents, it’s sounded like, well, a conspiracy theory.
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Our psyches are deeply connected to the material and symbolic worlds we weave around us. The habitat of our daily lives re-inforces our habits, for good and ill. All our stuff – our apartments, our clothes, our books, our TV, our online activity, our food, our relationships – helps make us who we are, in a powerful feedback loop.
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How are you feeling? How well are you? Is your weight where you want it to be? Smoking too much? How happy are you on a scale of one to ten? Are you optimising your personal brand? How fast was your last five kilometre run? Would you like to share that via social media? Would you like a life-coach to help you overcome these challenges on a way to a better, happier, more awesome you?
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Watch out folks. There is a murky world lurking behind the scenes, a sinister cabal of policy-makers, psychologists, CEOs, advertizers and life-coaches, watching you, measuring you, nudging you, monitoring your every smile, all to try and make you happy. We must resist. This, broadly, is the message of sociologist William Davies’ book, The Happiness Industry: How Government and Big Business Sold Us Well-Being.
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